8 Top Web Development Trends to Follow in 2023
From 2 billion in 2010 to 4.6 billion in 2021, the number has increased to 5.7 billion internet users worldwide. It is in fact rising at the annual rate of 3.5% suggesting that by the end of 2023, two-thirds of the world population will be online. And for businesses to serve such a large number of people online, they must follow the top web development trends.
Online presence is something that can make or break the game for a business. And what can be more critical for businesses to beat their rivals online than perfecting their web development game? Because a webpage is what decides whether the visitors are going to stay or bounce back to the search engine.
Just to make a reminder, you are not the only one delivering a service/product. There are countless rival businesses out there competing for the attention of the customers. One simple mistake and you’re out of the league. And with that said, the world is going to witness a bright future of web development in the coming years.
In this blog, we will be focusing on the importance of web development and the 2023 trends that are going to work wonders for businesses.
Why Is Web Development Important for Business?
Web development is the answer to most of your business concerns. Let’s see how.
Your website holds the identity of your brand:
Just as someone’s taste in clothing reveals a lot about them, a company’s website also reveals a lot about it. How companies present themselves to customers can have a big impact on how they perceive those enterprises. And to do so, web development plays a major role.
Your website helps you target your potential customers globally without having you move. Just an interactive website and you are good to go. Some of the most important aspects of a brand’s identity are:
- Your business logo
- Company’s tagline
- Font style that your company uses
- The color palette which is always used in your logo and tagline
- The way your products look and feel
- Graphics used in the logo and images
A good website helps your business attract valuable search engine traffic:
In order to draw in high-quality search engine traffic, a website must be developed and optimized properly. Customers are continuously using Google and other search engines to search for products and services. Optimizing your website’s keywords and title topics will greatly assist visitors in finding your website.
Having a website makes you available for your customer 24/7/365:
Your customer’s need and desire to buy something that you produce or deliver can develop at any time of the day. It may also happen during non-business hours. And if you don’t have a website and aren’t available when you’re needed, you’re useless to the customers.
That’s why having a website is crucial for any business, irrespective of size. And this is where web development comes into play, making your services and products appear interactive and appealing online. Apart from this, web development also helps you build a website that attracts more visitors and decrease the bounce rate.
Focusing on web development will help you gain higher ROI than you spend:
Remember that you must be available to your customers at all times. And having a website will be extremely beneficial in this regard. Without a website, it will be difficult for your company to make an impression and even survive.
Top 8 Web Development Trends for 2023
Augmented Reality/ Virtual Reality:
It’s impossible to talk about cutting-edge web technologies without acknowledging augmented and virtual reality. These technologies allow the device to act as a bridge between us and the digital world. For example, people use different face filters on apps like Snapchat to change their appearance online.
Similarly, there are websites such as Lenskart that allow people to see how they would look wearing a specific spectacle.
Looking at these two examples, it is safe to say that AR technology has a bright future. It especially is true for industries like healthcare, education, and e-commerce. Because after all customer satisfaction is the ultimate goal that will help businesses gain profit and a loyal customer base.
Progressive Web Apps:
Progressive Web App (PWA) technology is one of the top trends in web development. It is a web app that works as a site but offers a nearly identical experience to a native mobile app. t operates outside of the browser and communicates with users like a native app.
PWAs speed up website loading and enable offline functionality like Google Maps. PWAs are used by businesses like Starbucks, Uber, Pinterest, and Twitter to improve the user experience. And in the coming years, many more will start to follow this trend.
Accelerated Mobile Pages:
A popular 2023 trend in website development is accelerated mobile pages. It is a project that resulted from Google and Twitter collaboration to develop quicker mobile pages. Easy to load AMP optimized pages perform better in search engine results than other mobile websites.
Developers are embracing AMP technology as the internet becomes more user-focused. Additionally, using AMP enables businesses to cut costs on user experience while luring users with slow internet.
Artificial Intelligence:
AI assistants are capable of learning, data collection, and problem-solving. One of the most important technologies that will affect how websites are developed in the future is thought to be in this field. In 2023, there will be greater demand for communication that is supported by AI.
Customer satisfaction has reportedly increased as a result of the use of AI in retail, according to a Capgemini survey of 400 retail supervisors. AI also lowers the rate of user churn at the same time.
Using text or speech chats, AI assistants speed up operations for millions of people and numerous businesses. Consideration of this most recent website development technology is crucial today. Additionally, it is critical for companies of all sizes to maintain constant customer engagement in light of the proliferation of AI assistants.
Cloud Computing:
The way that businesses operate has already changed as a result of cloud computing. As businesses depend mostly on this technology, the cloud is highly sought after in many industries.
Delivering IT resources and computing services over the Internet is the concept behind cloud computing. It gives companies more processing power, data storage, etc. It is a practical solution to owning and managing servers, which calls for some technical expertise.
Performance Optimization:
Have you ever become impatient waiting for a website to load? The slow website will lose a lot of visitors who will go elsewhere to find the information or services they need. It implies that a good first impression depends on speed. As a result, your website needs to be able to handle traffic spikes and function well across a variety of platforms.
Performance improvement has a domino effect. Better engagement, higher conversion rates, and improved SEO are all benefits of a faster-loading website. As a result, it will assist companies in generating more traffic and boosting sales.
Internet of Things:
The Internet of Things (IoT) is a chain of devices connected through wifi in which data flow occurs automatically. It is one of the most promising modern advances in web development. A world where everything is connected to the internet is no more science fiction. Around 30 billion active Internet-connected devices are expected by 2025.
Since it promotes continuous data flow, the Internet of Things (IoT) has emerged as one of the most potent web development technologies.
It enables companies to quickly engage with customers and create unique experiences. Advanced connectivity across different operational models and website designs can also be built using IoT.
Motion User-Interface:
The trend of motion UI comes under the arena of web product design. 50% of customers believe web design to be an important part of the brand, as per the Top Design Firms report.
It allows you to create animated charts, background animations, and modular scrolling. All of these, along with numerous other components, will aid in expressing your individual style and entertaining your user. In the design of progressive web apps, Motion UI proves to be even more beneficial.
Final Words:
The way that businesses can interact with their customers will change in 2023 as a result of current web development trends. Websites can maintain their competitiveness and provide a fantastic UX by implementing the newest web technologies.
We’ve compiled a list of the top eight new web development technologies that we expect to see in 2023. Are you looking for a dependable custom software development partner to assist you with their implementation?
Our team will gladly turn your ideas into reality and help you grow your business. Contact us to discuss your project, and our experts will assist you in making it a reality.